What’s my DOG TAG?
"To be yourself in a world that's constantly trying to make you something else is the greatest accomplishment"
-Ralph Waldo Emerson
Personal branding, is quite a peculiar topic, isn't it? Maybe peculiar is the wrong term, much rather humorous, introspective, and true. I for one found that this form of reflection proved to be the most fascinating. I mean you're thinking of yourself as a brand, who does that? I do.
During my amazing journey with my professional development and employ ability module we were tasked to look at ourselves as a brand. So, it’s simple what do we do when analyzing a brand or brands like Apple or Coca-Cola; we look at their SWOT (Strengths, Weaknesses, Opportunities and Threats).
So, then- WHAT IS MY SWOT?
I must confess that it was not as easy to create a simplified SWOT analysis like the one you see below as it first included me undertaking a SWOT quiz provided by our university. The quiz included questions that I wouldn’t normally think about. That is what made it so great!
My personal SWOT!
So now that I have viewed myself as a personal brand by completing a personal SWOT analysis it’s time to curate a VISION AND MISSION statement in the form of an elevator pitch.
Now-I think I am a well-oiled and functioning business that is continually going to grow. But in order to understand what a personal brand is and how to grow from “zero to infinity”, I viewed the YouTube video seen below
What I learnt from watching is the steps to grow my personal brand and that is to:
Embrace the past through journalism and meditation,
Create the now by taking every opportunity i get and positively impact those around me and
Grow the future by thinking outside the box and continue striving to positively impact those I interact with.
References
Britannica, T. E. o. E., 2022. Ralph Waldo Emerson. [Online] Available at: https://www.britannica.com/biography/Ralph-Waldo-Emerson [Accessed 15 April 2022].
Monkey, M., 2022. Thinking funny meme. [Online] Available at: https://www.memesmonkey.com/topic/smart+thinking [Accessed 15 April 2022].
TedXTalks, 2017. Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley. [Online] Available at: https://www.youtube.com/watch?v=Alqt7pIbp_o [Accessed 15 April 2022].
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